InBev, the sponsor of the George Gillett-owned No.The next year, David Ragan had a Bosox-based car. At the 2007 Lenox Industrial Tools 300, Carl Edwards used a Boston Red Sox-based car in celebration of Jack Roush partnering with Fenway Sports Group, headquartered in New England.Ripken was grand marshal, started the race, and the race winner was to attend that game. The Baltimore Orioles game that night was scheduled as Ripken's last home game until games were rescheduled because of the September 11 terrorist attacks. 18 driven by Bobby Labonte drove a special Ripken-themed Pontiac Grand Prix. Sports teams (especially during special promotions).Often, if that associate sponsor is sponsoring the race, they will have primary sponsorship for that race.An associate sponsor becomes the primary sponsor for selected races.
Often several drivers sported related paint schemes simultaneously.Ĭustom paint schemes frequently feature special events, and often include the following: Examples of one-week deals include promoting first run films coinciding with the particular race weekend, and promoting other simultaneous events (such as the Olympics). Often one-week special sponsorship deals were involved in the schemes, and other times existing sponsors chose to promote alternate products within the firm. įan reaction to the paint schemes proved popular such that by the end of the decade, scarcely a race went by without one or more drivers sporting a special paint scheme. A year later, Earnhardt continued the trend at the 1996 running of The Winston with a 1996 Atlanta Olympics themed car.
The car was nicknamed "Quick Silver" or "Silver Select". Reynolds promotion, five unsponsored drivers had paint schemes on their cars that paid tribute to the branches of the United States Armed Forces serving in Operation Desert Storm: Īlternate paint schemes truly gained notoriety in 1995, when Dale Earnhardt appeared at The Winston with a silver car (in tribute to Winston's silver anniversary) instead of his traditional black car. Special paint schemes in NASCAR date back to the 1991 Daytona 500. History 1991 Daytona 500: Winston Salutes the Troops 6 Differences between special and alternating paint schemes.1.1 1991 Daytona 500: Winston Salutes the Troops.Panther Racing in the Indy Racing League ran a Pennzoil Platinum paint scheme at selected 2005 IRL events instead of the normal yellow design.
However, some sponsors and die-cast makers have advanced the promotion to other codes of motorsport, as Red Bull Racing had a Star Wars paint scheme to promote Revenge of the Sith in Formula One and a similar Superman one to promote Superman Returns. NASCAR's increased media coverage has contributed to their popularity with both fans and sponsors. Their use has historically been largely confined to NASCAR stock car racing, partially due to the much larger surface area of a stock car, and longer season, but have entered the Ind圜ar in a limited fashion. Special paint schemes are one-time or limited time variations on a race car's typical appearance. ( Learn how and when to remove this template message) ( June 2012) ( Learn how and when to remove this template message) Please help improve this article if you can. Needs section title caps fixed, links checked, possibly del crufty lists of WP:TRIVIA, etc. This article may require cleanup to meet Wikipedia's quality standards.